{"id":1217,"date":"2021-11-17T10:05:00","date_gmt":"2021-11-17T17:05:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=1217"},"modified":"2023-06-27T10:15:07","modified_gmt":"2023-06-27T17:15:07","slug":"5-ways-to-market-your-beauty-products","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/5-ways-to-market-your-beauty-products\/","title":{"rendered":"5 ways to market your beauty products"},"content":{"rendered":"\n

As a beauty professional, no one knows your clients\u2019 needs quite like you do. You are working with them day in and day out, you know what types of products they want, and you know where to help them find it. With the beauty and personal care market expected to grow to $784.6 billion dollars by 2025<\/a>, it\u2019s no surprise more beauticians are starting to create their own product lines and sell products in-store.<\/p>\n\n\n\n

As leading beauty product insurance professionals, we know how hard it can be to break into this industry and start selling your own products. Whether you have an established brand or you sell beauty products in your salon, Insurance Canopy<\/a> has gathered five ways to help you market your beauty products.<\/p>\n\n\n\n

    \n
  1. CREATE A WEBSITE<\/strong>
    With a website, you are able to     feature your products and generate online sales<\/a>. You can create a unique shopping experience for customers by tailoring the products you sell, personalizing product descriptions, offering tips and tricks, communicating with customers, and more. This also gives you the opportunity to rank in Google search results by implementing SEO (search engine optimization)<\/a> into your website. The higher you rank, the more likely people are able to find your website and shop your products.<\/li>\n\n\n\n
  2. ENGAGE CUSTOMERS ON SOCIAL MEDIA<\/strong>
    76% of consumers buy products they see on social media<\/a>\u2014making platforms like Instagram<\/a>, Facebook<\/a>, and TikTok<\/a> a key part of any marketing strategy. Social media allows you to show your product in action, how it can be used in a consumer\u2019s everyday life, results from a product, and showcase customer testimonials. It also allows you to be accessible to your customers<\/a>. Take advantage of this direct connection by engaging with customers with Q&A\u2019s, giveaways, polls, and more.<\/li>\n\n\n\n
  3. OFFER PRODUCT DISCOUNTS<\/strong>
    The words \u201cdiscount\u201d or \u201csale\u201d can seem scary. Yet more than     64% of consumers wait to buy<\/a> something until it goes on sale, and 59% will search for a promo code<\/a> before buying. Having a promotion can often help persuade someone to buy your product. This can assist you in getting your name out there and start building relationships with people who become repeat customers.<\/li>\n\n\n\n
  4. JOIN A TRADE SHOW<\/strong>
    Do you want to engage face-to-face with consumers and receive feedback in real time? You should look into participating in a     beauty trade show<\/a>. These conventions allow you to showcase your products, offer samples, answer questions, and sell directly to wholesalers. A trade show often provides you with a list of registered buyers<\/a> to help you know who to expect, work on how you can pitch to them, and where your product can fit into other businesses, such as salons and retail stores.<\/li>\n\n\n\n
  5. INSURE YOUR BUSINESS<\/strong>
    Set yourself apart by marketing yourself as an insured professional with     product liability insurance<\/a>. Insurance Canopy offers beauty product insurance<\/a> to manufacturers, importers, distributors, wholesalers, and retailers for beauty and cosmetic products. No matter where you fall in the supply chain, having beauty product insurance<\/a> helps protect you from costly claims<\/a> for situations such as allergic reactions, chemical burns, infections or illnesses, property damage, and more.<\/li>\n<\/ol>\n\n\n\n

    STAND OUT & BE YOURSELF<\/strong>
    In a market as big and competitive as the beauty industry, just having a great product won\u2019t be enough. Your brand is unique and your products tell a special story. With patience, dedication, and consistency, you can make your brand known. Give our trips a try, put your own touch on things, and start growing your business today!<\/p>\n\n\n\n

    Proud partner of Insurance Canopy<\/a>, Beauty and Bodywork Insurance helps insure massage therapists<\/a>, cosmetologists<\/a>, estheticians<\/a>, hair stylists<\/a>, and more!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    As a beauty professional, no one knows your clients\u2019 needs quite like you do. You are working with them day…<\/p>\n","protected":false},"author":3,"featured_media":1218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,12,13,17,22,24],"tags":[],"insight_type":[],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barber","category-cosmotologist","category-cpna","category-isse","category-salon-owners","category-stylist"],"acf":[],"yoast_head":"\n5 ways to market your beauty products | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.probeauty.org\/5-ways-to-market-your-beauty-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to market your beauty products | Pro Beauty Association\" \/>\n<meta property=\"og:description\" content=\"As a beauty professional, no one knows your clients\u2019 needs quite like you do. 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