{"id":18808,"date":"2025-09-15T15:50:29","date_gmt":"2025-09-15T22:50:29","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=18808"},"modified":"2025-09-15T15:50:29","modified_gmt":"2025-09-15T22:50:29","slug":"the-missing-link-in-salon-brand-marketing","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/the-missing-link-in-salon-brand-marketing\/","title":{"rendered":"The Missing Link in Salon Brand Marketing"},"content":{"rendered":"\n
Phorest\u2019s On Behalf Marketing (OBM) Shows What Happens After The Sale, and is Inviting More Brands to Take Part<\/h6>\n\n\n\n

There\u2019s a moment every successful hair and beauty brand knows well: the excitement of landing a new salon account\u2026 followed by silence. Did the salon use the products they purchased? Educate their clients on the benefits? Attempt to sell products for at-home use? <\/p>\n\n\n\n

This is a problem for hair and beauty brands worldwide. It\u2019s also what Phorest\u2019s On Behalf Marketing (OBM) Solution aims to solve. And for a limited time, hair and beauty brands based in North America are invited to apply for their place on Phorest\u2019s upcoming OBM calendar.<\/p>\n\n\n\n

OBM is the Feedback Loop Brands Have Been Waiting For<\/strong><\/h6>\n\n\n\n

OBM helps brands speak directly to salon clients through co-branded marketing emails sent on the salon\u2019s behalf, through the salon\u2019s Phorest system. <\/p>\n\n\n

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Beyond brand visibility and revenue increases for the salons that participate, OBM offers detailed in-salon insights that can\u2019t be found elsewhere. From product engagement and in-salon booking behaviors to overall campaign performance, OBM gives a full circle view of how your brand is being experienced on the salon floor. <\/p>\n\n\n\n

\u201cBrands say to us, time and time again, that they have very little control over what happens to their products within the salon\u2026\u201d <\/em>says Damien Russell, Global Head of Partnerships at Phorest.<\/p>\n\n\n\n


\u201cOBM bridges that gap, and helps brands see the marketing impact they\u2019re making; not just with salons, but with end consumers.\u201d<\/em><\/p>\n\n\n\n

Smarter Salon Marketing, Stronger Brand Partnerships<\/h6>\n\n\n\n

In an industry where consumer attention is fragmented and competition is fierce, OBM helps brands:<\/p>\n\n\n\n