{"id":19038,"date":"2025-10-07T16:50:37","date_gmt":"2025-10-07T23:50:37","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=19038"},"modified":"2025-10-15T17:06:25","modified_gmt":"2025-10-16T00:06:25","slug":"profitable-life-leslie-perry-pba","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/profitable-life-leslie-perry-pba\/","title":{"rendered":"Building a Business That Loves You Back on It\u2019s A Profitable Life with Leslie Perry"},"content":{"rendered":"\n<p><em>Written by PBA Business Member <a href=\"https:\/\/saloncadence.com\/\">Salon Cadence<\/a> about an episode of &#8220;It&#8217;s a Profitable Life Podcast&#8221; with PBA CEO Leslie Perry, hosted by Ronit Enos<\/em>.<\/p>\n\n\n\n<p>Every entrepreneur has a <strong>turning point<\/strong>\u2014the moment when challenges feel overwhelming, but resilience, clarity, and support spark transformation. In this conversation with Leslie Perry, now an executive with the Professional Beauty Association (PBA), she shares how she went from running a solo bridal makeup business to becoming a leader shaping the future of professional beauty. Her story offers inspiration, hard-earned wisdom, and a reminder that success is never built alone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Are You Owning a Company or a Job?<\/strong><\/p>\n\n\n\n<p>Many entrepreneurs step into business ownership with passion but quickly realize they haven\u2019t truly built a company\u2014they\u2019ve built another job for themselves. Leslie Perry recalls running her bridal makeup and cosmetics business and realizing she was her \u201cleast favorite boss.\u201d The freedom she sought often clashed with the reality of managing everything herself.<\/p>\n\n\n\n<p><br><strong>\u201cIf you\u2019re still required to make every decision for your company, you don\u2019t own a company\u2014you own a job.\u201d <\/strong>\u2013 Michael Gerber<\/p>\n\n\n\n<p><br><strong>Key Takeaway:<\/strong> Step back and evaluate\u2014are you running a scalable business, or have you just created a job with more stress and fewer boundaries?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Accepting Where You Started From<\/strong><\/p>\n\n\n\n<p>Leslie\u2019s career didn\u2019t begin with entrepreneurship. She grew up in her mother\u2019s salon, went on to college, and spent years in corporate America before rediscovering her passion for beauty. That winding path gave her communication skills and perspective that shape her leadership today.<\/p>\n\n\n\n<p><br><strong>\u201cAccept where you are, use what you have, and build from there.\u201d<\/strong><\/p>\n\n\n\n<p><strong><br>Key Takeaway: <\/strong>No path is wasted. The skills and experiences you bring\u2014even from outside the beauty industry\u2014can become powerful assets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Feelings About Data Driven Conference<\/strong><\/p>\n\n\n\n<p>When reflecting on the Data Driven conference in Scottsdale, Leslie described it as one of the best she had attended, a space filled with collaboration and inspiration.<\/p>\n\n\n\n<p><strong>\u201cThe conversations we had were incredible\u2014ways we could align and strengthen the future of professional beauty together.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Industry events aren\u2019t just networking\u2014they\u2019re opportunities to collaborate and shape the future collectively.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Looking Ahead to NAHA<\/strong><\/p>\n\n\n\n<p>Excitement also builds for the North American Hairstyling Awards (NaHa). For Leslie, the event is more than glamour\u2014it\u2019s symbolic. She chose emerald green to represent growth and new beginnings in her new role at PBA.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Symbolism matters. Even small choices can reflect your intentions and growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The Struggle of a Team of 1<\/strong><\/p>\n\n\n\n<p>Running her own business as a team of one was one of Leslie\u2019s greatest challenges. She quickly learned how isolating it is to juggle every role\u2014artist, marketer, administrator, strategist\u2014alone.<\/p>\n\n\n\n<p><strong>\u201cYou can\u2019t do it by yourself. You need support systems.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Success isn\u2019t built on isolation. Support systems\u2014whether people, tools, or processes\u2014are essential.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Keeping Focus on the Fundamentals<\/strong><\/p>\n\n\n\n<p>In her early days, Leslie spent heavily on custom packaging instead of client-building. Beautiful details mean little without strong business fundamentals.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Resist the temptation to focus only on the \u201cpretty\u201d parts of your business. Prioritize strategy, client acquisition, and operations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Finding and Supporting Your Core Audience<\/strong><\/p>\n\n\n\n<p>Initially, Leslie thought her ideal clients were younger makeup enthusiasts. But with coaching and clarity, she discovered her true audience was women over 40, who valued her expertise in navigating changing skin and beauty needs.<\/p>\n\n\n\n<p><strong>\u201cWhen clients can see themselves in your marketing, that\u2019s when success begins.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Clarity on your target audience creates connection, loyalty, and growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Divided Attention: The Hidden Detriment<\/strong><\/p>\n\n\n\n<p>Spray-and-pray marketing left Leslie\u2019s business unfocused. Once she narrowed her attention, results followed.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Divided attention weakens impact. Focus your energy where it matters most.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The Importance of Being Good to Yourself<\/strong><\/p>\n\n\n\n<p>Leslie underscores the role of self-care in sustaining grit. Fitness, unplugging from work, and intentional time management became her survival strategies.<\/p>\n\n\n\n<p><strong>\u201cGrit is doing the things you don\u2019t want to do, even when you don\u2019t feel like it.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Protecting your well-being isn\u2019t indulgence\u2014it\u2019s a strategy for sustainable success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>A Quick Look at the PBA (Professional Beauty Association)<\/strong><\/p>\n\n\n\n<p>Today, Leslie serves as an executive at PBA, which she describes as the \u201cultimate connector\u201d for beauty professionals. From education to disaster relief, PBA ensures no salon owner faces challenges alone.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Membership with associations like PBA isn\u2019t just about benefits\u2014it\u2019s about standing stronger together.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>What a Strong Community Relationship Looks Like<\/strong><\/p>\n\n\n\n<p>For Leslie, community is the foundation of success. Whether through mentorship, advisory councils, or leadership programs, she emphasizes that connection fuels growth and resilience.<\/p>\n\n\n\n<p><strong>\u201cYou\u2019re not alone. You\u2019re not alone. You\u2019re not alone.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Community provides accountability, fresh ideas, and encouragement during tough times.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Summary &amp; Conclusion<\/strong><\/p>\n\n\n\n<p>Leslie Perry\u2019s journey is proof that success isn\u2019t linear. From struggling as a team of one, to discovering her true audience, to now leading within PBA, she embodies resilience and reinvention.<\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build strong foundations before chasing extras.<br><\/li>\n\n\n\n<li>Know your audience deeply.<br><\/li>\n\n\n\n<li>Protect your well-being.<br><\/li>\n\n\n\n<li>Lean on the community for strength.<br><\/li>\n<\/ul>\n\n\n\n<p>At the end of the day, the future of beauty\u2014and your business\u2014thrives when we grow together.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Striving Towards a Profitable Life with Leslie Perry<\/p>\n","protected":false},"author":21,"featured_media":19040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,98,105],"tags":[158,157,156,139,155,154],"insight_type":[112],"class_list":["post-19038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news","category-finances","category-other","tag-beauty-industry","tag-business","tag-leslie-perry","tag-pba","tag-salon-business","tag-salon-business-success","insight_type-visionary-member-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Striving Towards a Profitable Life with Leslie Perry<\/title>\n<meta name=\"description\" content=\"Discover how esthetician-turned-PBA executive Leslie Perry built resilience, found her true audience, and shares lessons for lasting success 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